November 29, 2024

My 2025 Content Strategy (Step By Step)

Eric Thayne
5 min read

Two and a half years ago I turned off my Facebook ads and started going all in on creating content to grow my brand and business.

It was a hard decision. A risky one.

But I’ve never once regretted it.

And the longer I go, the more reasons I gain to never go back.

It just keeps getting better and better!

So if you’re just getting started with your content, trying to grow your brand, or haven’t even started yet.

Right now is the BEST time to get moving.

2025 is shaping up to be the biggest year ever for people who are consistently sharing their message with content.

Whether it’s a marketing message, a personal mission, or anything else.

Simply put, in 2025 if you’re trying to build something, and you’re NOT leveraging the most attention-driving tool of our lifetime…

You’re at a huge disadvantage.

This week I hosted a workshop breaking down my 2025 content strategy.

(If you missed it, you can still catch the replay here)

And in today’s letter, I’m going to share with you some of the main highlights from the workshop.

And what YOU should do in 2025 to see huge growth.

Let’s get it.

Content is the new advertising

Think about it.

What is an ad, except content that you put money behind?

In today’s day and age of advertising…

(The average person sees 10,000 ads per day 🤯)

Banner blindness is at an all time high.

Most people’s ads are just getting ignored.

People don’t trust ads anymore.

Year after year, ads become less and less effective for business owners.

Because as people move away from the things they don’t trust, they move toward what they do trust.

And who do they trust? People. Influencers. Content creators.

The people who are out there every day showcasing their knowledge and expertise, providing value, and giving it away for free.

Content is the new advertising.

Gone are the days of just paying to show up in somebody’s feed once and expecting them to pay you.

Today it’s the people who show up consistently who build know, like, and trust with their audience.

And the buyers are flocking to them.

Go where the attention is

When I say the word “content”, I don’t actually see it as meaning “social media posts”.

Content is bigger than that.

It’s multimedia used to express a message, a feeling, an emotion, or motivate people to action.

It didn’t always used to be social media.

In the 1600s, content appeared in newspapers.

People walked down the street with their faces buried in the newspaper, eating up all the new “content”.

And the entrepreneurs who learned how to leverage newspaper content won big.

In the 1900s, the TV was invented and took the world by storm.

Suddenly people weren’t paying as much attention to the newspapers.

And they started spending their days with their face buried in the television.

People who learned how to leverage TV content won big.

In fact, most of the celebrities that we know today became that way because of television.

But the next generation of well-known people won’t be that way.

Because today the attention isn’t on television anymore.

It’s now on the internet—on social media.

Social media right now is literally producing the successful entrepreneurs, celebrities, and well-known personalities of the next 3 decades.

If you’re choosing NOT to show up consistently with content on social media, it’s like choosing not to put your message where everybody is looking for it.

It’s like fishing in a pond with no fish in it.

Put your content where the attention is.

Whoever spends the most to acquire a customer…

Have you ever heard the phrase “Whoever spends the most to acquire a customer wins”?

That phrase, used in direct marketing, basically means that if you can spend $1,000 (on ads or marketing) to get somebody to buy from you…

Then you will beat out somebody who can only spend $100 to get a buyer.

In the advertising world, where ads are typically run on a bidding system, this is true.

But in the bigger picture it’s not always true.

→ Elon Musk is the richest man in the world. His company Tesla barely spends money on ads.

→ Apple is the biggest company in the world. Its ad budget is significantly lower than competitors.

→ Mr. Beast sold 1 million hamburgers in 3 months, and then 3 million chocolate bars in 1 month. Again, no ads.

→ Even Trump, during his election campaign against Harris, spent 1/4 of what she did, and still won.

See today, it’s not always the one who can spend the most that wins.

It’s the one that doesn’t have to spend at all.

In each of these cases, these people “won” because they leveraged earned media.

Organic traffic, content, media, exposure, attention.

This skill of learning how to gain organic attention for you and what you do is absolutely crucial to learn if you want to survive and thrive in 2025.

Compounding interest

Albert Einstein said, “Compounding interest is the eighth wonder of the world.”

Now he was obviously talking about a different kind of “interest”.

But the principle still applies.

One of the biggest advantages of creating social media content to grow your brand and your business…

That rarely gets talked about, because it’s harder to track and quantify…

Is the idea of “compounding interest.”

As you consistently put your message out there in the form of content, you build compounding interest in you and what you do.

It grows exponentially over time.

Unlike ads, where the moment you stop spending, your reach completely stops.

If you stop creating content (or just pause for a bit), those videos continue getting views and reaching new people.

And the extent to which that happens grows continuously over time.

It’s fun seeing your content start to product a direct ROI (”I spent this much time and money on creating content this month and got more back!”)

But what’s even more exhilarating is when “compound interest” kicks in.

When you start seeing sales come in the door and you don’t even know where they came from.

When you start getting people reaching out and connecting with you that you never thought you’d talk to.

When opportunities start showing up in abundance out of thin air.

You can’t track it, or quantify it, or even control it.

But it’s magical.

My 2025 content plan

On this week’s workshop, I outlined my entire 2025 content plan.

I’m leaving the replay available until tomorrow night, so go watch it here if you haven’t yet.

But I gotta be honest, just showing you my plan won’t do anything for you.

Unless you execute it.

So that’s why, at the end of the workshop, I dropped my biggest Black Friday bundle offer ever.

It’s basically every program and course that I have to help you get started and be successful with your content and business in the new year…

So you’re completely set up by the end of December to hit the ground running in 2025…

Discounted in a way I’ve never done before.

All the details are here in this FREE training.

Can’t wait to help you crush it with your content this year 👊

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…and you’re ready to take your brand, your content, and your business to the next level, here’s a few ways I can help you:

1. Join my free Skool community - and get free content, trainings, industry updates, and network with other amazing creators.

2. Join my free workshop to learn how to build your content production system and send a flow of leads to your business.

3. Book a free strategy session - I’m opening a few slots on my calendar to meet with serious entrepreneurs who want to grow their audience and their business. I’ll look at what you’ve got going on and help you develop a winning strategy.