How To Build A 24/7 Business That Keeps Working While You’re On Vacation

A couple weeks ago, I was at Bear Lake with my family.

And I did something unthinkable…

I didn’t work. At all.

gasp… I know right?

No work. No business. No thinking about what I “should” be doing.

No slipping away from dinner to record a reel.

No ditching my kids to go write a quick email.

Just pure presence.

And here’s the wild part.

My business didn’t just survive while I was away.

It grew.

I know, that’s not what most entrepreneurs are told.

We’re told to grind. To work weekends and holidays. To “out-hustle” everyone else.

Because that’s the way to get ahead, right? You have to work when everyone else is resting….?

Right…?

Well that’s the story.

But I think it’s a lie.

And if you’re reading this, you probably feel it too.

In this letter, I’m going to show you how to build a business that ALLOWS for rest and recovery.

And why it’s not just a nice-to-have, but a requirement if you want to succeed long term.

The Real Cost of the “Always On” Mentality

If anyone tries to tell you you need to work weekends and holidays to get ahead, you should RUN.

As if working one extra day when others aren’t is going to change anything 🙄

I used to believe that if I just never stopped working, I’d get ahead.

But all it did was leave me anxious, caused burnout, and put my business into a constant “peak and valley” cycle.

You know that feeling? The guilt when you’re not working. The fear you’re missing out. The constant pressure to do more.

It drives entrepreneurs to be “always on”. As if that’s the recipe for success.

But it’s a complete lie.

As with everything in life, hard work has to be paired with deep recovery in order to make progress.

Think about weight training.

If you train the same muscle every day, you don’t get stronger. You get injured.

You might feel like you’re making fast progress for a week. But an injury can set you back by months.

Muscle is built in the rest period.

Business is the same.

The periods of rest are what allow you to come back stronger, more creative, and more effective.

But the good news is, rest doesn’t have to mean your business stops.

It means you get smart about building systems that run without you.

So you allow yourself to rest, and the business keeps growing.

Here’s how I do it.

The 3 Systems That Let You Rest (and Keep Your Momentum)

1. Optimize Your Mornings for Deep Work

The first step is optimizing what you’re actually doing when you ARE at work.

When you do this right you can work 50% less but be 10x more productive.

Because productivity isn’t about working harder.

It’s about getting more output from less input.

Most people have 3–4 hours of real, focused work in them each day.

And the morning is when your body is primed to get into the deepest flow state.

So I structure my mornings for maximum impact:

1. Become a professional sleeper. It’s the single biggest lever for your energy, creativity, and motivation.
2. Wake up naturally (no alarm if possible).
3. A little caffeine—but only after good sleep. Not as a crutch. This will kick you into a flow state.
4. Go outside for a 15-minute walk. Sunlight resets your circadian rhythm and boosts your mood.
5. 3–4 hours of deep, focused work on the most important tasks. No calls, no distractions.

After noon, my energy drops. That’s when I do a quick reset (workout, go on a walk, meditate, each lunch, etc.)

Then the afternoon is for nonessential tasks → calls, admin, and the “busywork.”

With this schedule I can make more progress in 3 hours a day than most people do in 40 hours a week.

2. Build Funnel Systems ALL The Way

Most entrepreneurs are addicted to new projects.

Launch something, sell it, then start over.

But the real leverage comes from finishing what you start, and building systems that keep working while you rest.

Here’s what that looks like:

• Take one funnel (lead magnet, course, product) and build it all the way out. Finish the copy, the emails, the automations.
• Launch it (this is where my most people stop)
• Now keep optimizing it. Split test. Make it evergreen.
• Once it’s done, you never have to touch it again. Just send people to it.

Most “marketers” just build a quick MVP, launch it, and then move on to something new.

If you want a scalable business, you have to get in the habit of building your marketing systems to completion.

That means continuing to optimize and finalize even after launch.

Until you have a system that is completely evergreen that never needs to be touched again.

While I was at Bear Lake, I got notifications every day of new sales.

People found my content, opted in, bought products, and even booked calls.

All while I was eating raspberry shakes with my kids.

That’s the power of systems.

It’s not about doing more. It’s about doing the right things, once, and letting them work for you.

3. Create Content Systems (So You’re Never “Off”)

Once your business systems are built, all that’s left to do is to create and share your message.

(And then the funnels will automatically capture and convert people)

But here’s the trick: you don’t need a new idea every day.

Instead, build a content waterfall:

• Start with one “hero” piece of content each week (like this newsletter).
• Repurpose it into a tweet thread, 3 short videos, a carousel, a LinkedIn post, a Facebook post (Whisper makes this super easy)
• Schedule these out over weeks, not all at once.

This way, your content keeps flowing, even when you’re on vacation.

And you’re not stuck trying to be creative 24/7.

The best part is, your audience won’t even notice if you spread the same idea across different formats and weeks. They’re not paying as close attention as you think.

Here’s how I made this newsletter:

1. When I got back from Bear Lake, I did a coaching call with my CREATE+ group and taught them this framework in depth.
2. I took the transcript and had Whisper turn it into a first draft newsletter.
3. I edited and tweaked it to be how I want.
4. Now I’ll have Whisper turn it into tons of other content that will get scheduled out over the next few weeks.
5. This way I always have 30 days of content ready to go out, whether I’m in the office or not

A good content system isn’t about chasing trends or going viral.

It’s about showing up consistently, sharing what matters, and letting your systems do the heavy lifting.

Action Steps

If you want to make massive progress while at rest, here’s what to do this week:

1. Audit your mornings. Are you protecting your deep work time? Are you sleeping enough?
2. Pick one project or funnel and finish it all the way. Don’t start something new until it’s fully built and automated.
3. Choose one hero content idea. Write it out, then repurpose it into at least three other formats. Schedule them out.

And then, take a real break.

Go outside. Be with your family. Let your mind wander.

You’ll come back with more clarity, better ideas, and a business that keeps moving forward.

Even when you’re not.

You deserve it.

P.S. if you want help building a creator business that’s scalable, sustainable, and fulfilling, book a call here and I’ll give you my brutally honest feedback on what you’re currently doing.