How to be more interesting on camera than 99% of people

We are drowning in content.

Open any social media feed and you’ll see the same thing.

→ Shallow, surface-level ideas.

→ Generic AI slop posing as wisdom

→ Algo hacks pretending to be insightful

→ Rage bait just looking for clicks

What once used to be “interesting” is now so commonplace that it’s just completely cliche.

While everyone is chasing attention…

Almost no one is building connection.

Content is engineered for clicks, not for humans.

And if everything is optimized for the algorithm, then nothing is optimized for the soul.

So how do you stand out in a world like this?

By being truly interesting.

Not louder. Not trendier. Not flashier.

More human.

The signal through the noise.

I wrote this quote for my book two years ago:

“You don’t build a following by yelling so loud people can hear you, you do it by whispering something so profound that it makes them want to move closer.”

At the time people didn’t understand it.

But now it’s a requirement, not just a nice-to-have.

In this letter, I’m going to show you how to be more interesting.

From a psychological level, I’ll show you what actually makes people stand out, be engaging on camera, and generate attention for their brand.

And I’ll show you how to speak and act in a way that draws people to you.

So you can stand out in a noisy world.

How to be interesting

Let me break this down for you into 3 key steps, beginning with the deeper principles, and working our way to more practical tactics:

1. Be interesting (the deep truth)
2. Do interesting (how you show up in the world)
3. Speak interesting (the practical tactics)

Let’s go.

1. Be interesting

The first step to being interesting is to “be interesting”.

I know, I know. It sounds ridiculous. But hear me out.

Before we even get into what to do or say on camera, we have to talk about this.

Because when people ask me “how do I be more interesting?”…

My first response is always, “You already are.”

The main reason people are boring and generic on camera is because what they’re saying and how they’re acting are copied from somebody else.

They saw another creator who was really interesting and they try to “act” like them.

They heard something somebody else said and liked it so they repeat it to their audience.

Just because somebody else acts in a way that is interesting for them, doesn’t mean it works for you.

And when you just parrot somebody else’s ideas, it never lands as well.

In fact, in most cases it just comes out awkward.

→ You are not Alex Hormozi

→ You are not Russell Brunson

→ You are not Gary V

You are YOU. So stop acting like them.

When you realize that the key to being extremely interesting (and likable) is just being 100% your authentic self, it will change your life.

And I’m not talking about the buzzword “authentic”.

(You know when people say “I’m making content in my pajamas because it’s authentic…” No, it’s still just a performance you’re putting on for your audience)

I’m talking truly doing things the way you feel like doing them, not because somebody else said to do it.

There has never been another you with your exact mix of DNA, values, opinions, and life experience.

THAT is what makes you interesting.

And the more you lean into it, the more you stand out.

You are already extremely interesting at your core.

The work is simply unmasking it.

Less shape-shifting to fit other people’s expectations.

More honoring what you feel called to say and how you feel called to say it.

Here’s a few prompts to help you think through it:

• What do I do differently because it feels true to me, even if it looks odd to others?
• Where am I diluting myself to avoid criticism?
• What boundaries do I need to set so I can create how I work best?

When you stop performing and start being, you will immediately be more interesting, and everything you do and say will be more interesting as a result.

2. Do interesting

Interesting people do interesting things.

And people who do interesting things become interesting people.

So when you follow step #1 and start actually operating the way that feels native to you, you’ll automatically become more interesting.

But how people perceive you doesn’t come from who you are, it comes from what you do.

How you show up in the world.

Ask yourself: in the last 3 months, what did you DO that was interesting?

→ Did you travel to Africa and hike Mt Kilimanjaro?

→ Did you go swim with whales in the pacific ocean?

→ Or did you sit at your desk for 8 hours a day grinding away at the same old business, day after day?

One of the core elements of being interesting on camera is having unique ideas, stories, angles, metaphors, analogies, etc.

If you’re boring in real life… then you’re boring on camera.

Here’s the thing though:

To be interesting, you don’t have to go on a Himalayan trek.

You just need a life with a little bit of texture:

• Switch up your routine occasionally and do something different
• Set a hard boundary and say no to a big opportunity
• Move your laptop to another room for the day
• Go on a trip and work remote for a week
• Make a completely different kind of content than usual just to experiment
• Go launch something you’ve always wanted to do even if nobody cares

People want to watch and follow and engage with people who do interesting things, even if they’re small.

Because the reality is most people are stuck in the same miserable routine, and they’re begging for someone to inspire them to break out of it.

It doesn’t take much. And it will draw people to you.

Try this weekly:

• Pick one small experiment that breaks your routine. Work outside in the sun. Record a video as you walk. Try yoga on the lawn. Host a live Q&A instead of a polished edit.
• Say yes to the thing your gut keeps nudging you to do. Even if it makes no logical sense, and even if no one else is doing it.
• Set one boundary that protects your energy. Fewer meetings. Less rigid structure. More time for deep thinking.

When you do this, you will find a new depth in your life.

And people will feel that depth through the screen.

3. Speak interesting

Now let’s get to the more practical tactics.

Once you’ve mastered being interesting and doing interesting, all that’s left is speaking in an interesting way.

Unfortunately most people are bad at this.

Studies have shown that most people are more terrified of public speaking (even to a camera) than they are of death.

They’re scared of tripping on their words, saying the wrong thing, making a mistake, and getting criticized for it.

But the reality is that being interesting on camera has almost nothing to do with the words you say.

Only 7% of communication comes from words.

Which means you can completely screw up the words and still be a 93% effective communicator.

So when it comes to being interesting on camera, here’s what actually matters:

→ Nonverbal (55 percent)

Literally 55% of your communication is simply in the way you are, your energy, how you dress, your environment, how you move your hands, etc.

And on camera, the way to master this is simple: just stop being so rigid.

• Move your body. Lean in when it matters. Lean back when you expand. Use your hands. Shift in your chair. Break the invisible bubble. Hold still when it matters.
• Change your frame. A little push-in to emphasize a point. A slight rotate of the chair. Pick up an object on your desk as you explain.
• Avoid repetition. Movement becomes distracting when it loops. Vary your movements, do not resort to nervous ticks.

A simple practice: before you hit record, tell yourself, I am going to move more than feels normal. Then vary the movement. This will break you out of your stiff, awkward default mode and make you far more interesting.

→ Voice (38 percent)

38% of your communication is your voice. Not the words, but the sound of your voice.

Just like you need to move your body to be interesting, you also need to move your voice.

• Vary your pace. Sometimes fast to move through setup. Sometimes slow to land a point.
• Vary your volume. Crescendos for energy. Quiet for intimacy.
• Use real pauses. A pause makes people look back at the screen. It also gives you time to think, so your words are intentional, not frantic.

A simple practice: record a 60 second video where you deliberately alternate fast and slow, loud and soft, with two intentional pauses.

Watch it back. You will feel the difference.

→ Words (7 percent)

It’s not that words aren’t important. They still matter, just less than you think.

The good news is, this is a skill that can be learned faster than you realize.

Good words come from good thinking.

So spend time thinking.

Read and watch books and other content.

Model other people’s hooks and angles, and analyze what they’re doing to retain attention.

Then fill it in with your own ideas, your own frameworks, your own concepts.

Remember, it’s not about repeating someone else’s ideas.

It’s about sharing them in your way. That’s what makes you interesting.

Building connection through pixels

In today’s world we no longer communicate face to face.

Most conversation happens through pixels on a screen, which creates an inherent barrier to true connection.

But the way to break that barrier is by being more interesting. By being more human. By being more you.

1. Be interesting by being yourself. Lose the mask.
2. Do interesting by adding texture to your week. Small experiments compound.
3. Speak interesting by mastering voice and movement. The words are not the point.

Do this, and you will be more interesting on camera (and in real life) than 99 percent of people.

While most people keep chasing performance.

You choose presence.

Because that’s all anyone really wants from you.