"Eric's process and framework is MAGIC. He is the one pioneering short form video inside of our industry."
"I gained 2,000 new followers and over 200,000 views within the first 3 weeks of working with Eric."
"Eric is the KING of short form video. He has absolutely cracked the code on building a personal brand from content."
"We are now getting 6x our average daily followers thanks to Eric's super easy and amazing system."
In 2025 and beyond, your online presence as a business owner is your digital business card.
You may not realize it, but your prospects and leads are looking you up before buying from you.
And if they don't like what they see (or don't see anything at all), you're likely losing business...
Clients will go to competitors who are more visible online (even if they're not as good as you).
Which means you have to resort to outbound lead gen which is time consuming and cost intensive.
Luckily we've cracked the code on building an online brand AND generating leads and clients from content.
In the training above, I'll show you how we've generated millions of views AND millions in revenue for business owners using video content, so you can do it too.
Not to mention...
But it wasn't easy.
Between coming up with ideas for videos, figuring out the cameras and lighting, speaking on camera without messing up, editing the videos to be engaging, and learning the social media platforms... It's no wonder most people don't last very long.
So in order to actually stay consistent, and not give up like I had so many times before... I built a system.
A system that works whether I'm on vacation with my family or in the office.
A system that efficiently produces high-quality videos that are real, and not just mass-produced fluff.
A system that truly builds my brand, deepens my connection with my audience, and drives growth for my business.
And now for the first time ever, I'm pulling back the curtain on exactly how I do it...
Crush Your Content is a intensive challenge experience where I'll step you through my entire content creation process. By the end, you'll be producing high-quality, engaging videos that grow your audience, credibility, and business online... in just a few hours a week of work.
This is not just a course with a bunch of videos for you to watch. There is no fluff here. I'll walk you through the entire process while you (or your team) implement every step, and give you the tools and resources you need to keep going at the end of the challenge.
Get all the content creation tools I use, without breaking the bank.
I manage hundreds of videos per month for myself and clients, and this system is how I do it! Keep track of video statuses, view your content library, and plan your content calendar.
All of the equipment you need—from cameras and lenses to lights and microphones—whether you're creating videos on the cheap or want to do a full production.
My company has produced 500M+ views on videos. We've studied the best, most viral videos out there and compiled a list of the best hooks to grab people's attention.
Struggling to come up with ideas for videos? This list of 76 video prompts and ideas will easily pull your best ideas out so you can create compelling videos based on your brand.
I've personally trained a custom AI GPT so it can write video scripts for you! Just input an idea and it will instantly give you scripts based on my 60-second content framework.
Content creation is a personal development journey. I'll help you get through the mental barriers that get in the way of creating content in these 6 coaching sessions that were recorded live with entrepreneurs like you!
We typically work with entrepreneurs who are busy building something big. That's why this challenge is designed to just give you what you need, when you need it. If you want to maximize your time, you can give your team access to all the materials, and then just watch the creator sessions where you'll learn just what you need to know as the leader.
Every week you'll get a live coaching session with me so you can synthesize what you're learning, get hands on help and feedback, and collaborate with your fellow challengers.
Get a signed copy of my new book Create Don't Capture before anyone else. This book doesn't release until later this year, but you'll get a copy right now. Only 10 available.
My clients pay minimum $12k+/mo for my team to create their content for them. Now, for the first time ever, I'm showing you how to do it yourself. Choose from the packages below, whether you're a solo creator or an entrepreneur with a team.
ONE TIME PAYMENT
OR 3 PAYMENTS OF $397
For solo entrepreneurs & content creators
ONE TIME PAYMENT
LIMITED TO 10 SPOTS
For entrepreneurs who want to go fast
Send an email to [email protected] or click the button below to book a call with my team. We'll answer any questions you have and help you decide if you're a good fit for this challenge.
Click on Join The Challenge Now on this page and you'll be taken to an order where you can choose your pass and sign up for the challenge. You'll receive an email confirmation immediately with next steps for how to get access to all the program materials.
This program is designed to require as minimal time as possible (we're busy people!) while also being flexible to your needs. If you're a solo entrepreneur who will be DIYing this, expect to spend at least a few hours a week getting things set up. If you have a team, then they will need a few hours a week.
If you don't have a product or it's not ready yet, building an audience and creating content is absolutely one of the best ways to get to know your target market and create products that they actually want to buy. Plus, when it does come time to launch, you will be happy you've already started rather than scrambling to build a list on launch day.
Everybody's situation is different, so it's hard to guarantee anything. If you have a good offer or product already, you could easily make your investment back within the first month. Building an audience takes time, so this challenge is designed to give you the system to stay consistent, so you can see your results compound over time.
Nope! At the simplest level, this can be done by just you with a phone. Of course, if you want to upgrade your production to higher levels, I will show you what video equipment and team members you'll want, but they are not necessary to see results.
Yes! If you have any concerns with the program at all, feel free to reach out at any point within the first 2 weeks of the challenge start date, and we will refund your investment.
Absolutely! This challenge was designed for entrepreneurs who have a lot on their plate and have a hard time staying consistent with content (I was the exact same way!) Because I've built a very clear, easy-to-use system for creating my content, it allows it to go out like clockwork. In this challenge, you'll install the exact same system in your business so you can see all the benefits that come from building your brand with video.
"What I struggle with most is inconsistency and this investment alone is worth that. I know I could go do this myself, but that hasn't worked out well for me in the past. Having access to someone like Eric, his team, and his processes is such a no brainer. One new client from one video will pay for this multiple times over."
"I'm pretty sure Eric was born holding a camera in one hand and a paintbrush in the other. I call him "THE King of Short Form Content" and made it a goal to work with him the moment I saw his content and results. As a stage presenter, I want my content to look good, but as a marketer, I want leads from my content. Luckily Eric has cracked the code on both."
I created a 2 minute video using Eric's framework, and so far it’s already performed 3x better than my best performing reel on my profile, and it was my first one! Thank you Eric for creating something simple yet profound and finding a way to share your systems and process with me. I’m looking forward to continuing to crush the organic game because I’ll be standing on Eric’s shoulders!
"Eric's process and framework is MAGIC. He is the one pioneering short form video inside of our industry."
"What I struggle with most is inconsistency and this investment alone is worth that. I know I could go do this myself, but that hasn't worked out well for me in the past. Having access to someone like Eric, his team, and his processes is such a no brainer. People sell courses for more than this and you don't get any access to them. One new client from one video will pay for this multiple times over."
"As the face of my brand and knowing I had to create videos since 4 or 5 years, I have tried and tried repeatedly and failed each time due to massive camera fear, lack of ideas, lack of know how to and it seemed impossible. I have listened to guidance from many, seen therapists and nothing helped until now. I was desperate.
Eric's program has flipped a switch in me, shown me the easy way, given me confidence and I'm now suddenly creating and publishing daily. It's been the biggest game changer ever for me! Thank you so much Eric and Becca for holding my hand and making this happen for me. I cannot recommend this program enough."
Discovering just one tip made the entire course worth it for me. I’m consistently getting 20-30% more done each week in the same amount of time. Take that ADHD.
So happy with how much better my reels are looking from this course. Thank you Eric and the rest of the team!
I wanted to express my gratitude for your excellent course; it was incredibly enlightening! I'm reaching out because l'm intrigued by the idea of applying your organic growth strategies to the data backup/restore company where l oversee video marketing. You highlighted the effectiveness of personal branding in establishing connections and trust with audiences, ultimately driving business results.
This program paired with the book has been so eye-opening. Who would have thought you could just sit in front of a camera and just share stories without it feeling like it has to lead anywhere other than to building connection.
I am excited to start building out the ManyChat back end with the offers next so I can start leaning into CTAs where they're needed.
"I gained 2,000 new followers and over 200,000 views within the first 3 weeks of working with Eric. We are beyond thrilled with the excellence they produce!"
"I implemented Eric's system and I gained 2 million followers in 4 months!"
"I'm pretty sure Eric was born holding a camera in one hand and a paintbrush in the other. I call him "THE King of Short Form Content" and made it a goal to work with him the moment I saw his content and results. As a stage presenter, I want my content to look good, but as a marketer, I want leads from my content. Luckily Eric has cracked the code on both."
Eric is perhaps the most authentic and humble creator I know which is why, when I heard his story, I knew I could trust him to help me build my own content strategy. Prior to this course, I was rarely posting because I didn't want to put out content that didn't meet the high standards I'd built for our brand. I wanted a someone to help me develop a complete publishing strategy (not just content) which is why I waited until Eric launched his program.
It was great to be in a group of entrepreneurs who also confessed they were "hiding" but desperate to find a way to post regularly... and enjoy it. It was between week 3 and 4 when I realized that Eric's devious plan was working and I finally began to embrace and enjoy being a CREATOR. Eric's book and this course are brilliant in their simplicity and yet so complete as a system and a mindset. If you want to create something that's meaningful to you and people like you, Eric Thayne is the perfect mentor.
I've been in a lot of programs before, but this was the best by far for content.
Before I joined, I was pretty all over the place with my content. I would post like crazy for 4-5 days and then stop for months. I was modeling other people just trying to pitch, pitch, pitch for new work. Even as a digital marketer, I would censor everything through the filter of making money immediately.
After working with Eric he convinced me of one truth; you shouldn't keep the best parts of you for yourself.
We're all unique and we all have unique experiences, viewpoints, information, and talents to offer the world. My confidence and drive for posting exploded.
My first week, I had a few ideas. By the end, I have 75 ideas with scripts ready to go. And I ENJOY doing it. It isn't a chore anymore.
If anyone is thinking about joining but is hesitant because they don't feel ready or they're nervous... just do it. My life is already different in six weeks... I can't imagine where it will be in one year. Thank you so much, Eric and Becca.
"We are now getting 6x our average daily followers thanks to Eric's super easy and amazing system. Truly a game changer for us!"
I created a 2 minute video using Eric's framework, and so far it’s already performed 3x better than my best performing reel on my profile, and it was my first one! Thank you Eric for creating something simple yet profound and finding a way to share your systems and process with me. I’m looking forward to continuing to crush the organic game because I’ll be standing on Eric’s shoulders!
Eric is great as always and I definitely would recommend this program to anyone new to brand building or looking to build a personal brand to grow their business. Thanks, to Eric and his team for all your help!
Stunning. I always thought I need to be professional and talk only about business and things related to my “niche". Thank you for challenging my beliefs.
People always would love to know more about YOU. As a person, thats what builds the bond & connection!!
Before the program started, because I am making changes to my business, I was a ghost on social media. Because I didn't know what to post, or have any type of strategy, I just didn't. Except the occasional food or family picture!
Because I didn't have my new business completely nailed down I was a bit nervous to join. But when I realized that the program was about building belief in creating a personal brand and giving the system to make it as seamless and streamlined as possible, I knew I needed to join!
I'm so glad I joined Eric's program. I am now HOOKED on the idea of creating a personal brand that will create a following that identifies with me and I with them, that I can point in ANY direction based on what business I'm working on at the time.
It doesn't matter whether you are a seasoned pro at creating content, or are just starting out. There are gems that Eric teaches about how to think about content, create content, and repurpose content that will change how you approach the content game forever! Between the paradigm shifts and the resources Eric shares, this program is a no-brainer! I would join it again in a heart-beat!
Thank you so much Eric Thayne and Becca Thayne. You did the impossible and turned me into a functioning content creator after so many years of struggle and tears. It's a miracle. So grateful. Thank you.
For the first time EVER I had a tiny taste of "I can actually do this content creation thing!"
We work with business owners, entrepreneurs, coaches, consultants, and service-based business to help them grow their online presence and lead gen with video content. Watch the training above to learn more about how we do it and apply to work with our team.
Income Disclaimer: The results and testimonials provided in this sales page do not guarantee that you will achieve the same or similar results. The success stories shared are based on the experiences of individual participants and their unique circumstances, including but not limited to their level of effort, business model, and market conditions. While the strategies and systems we share in this training have been effective for some, they may not yield the same results for everyone. Your success in applying the concepts shared during this training depends on various factors, including your dedication, the nature of your business, and the consistency with which you implement the techniques. We do not guarantee any specific income or revenue results from participating in this challenge or applying the methods taught. By viewing this training, you acknowledge that your results may vary and that you are solely responsible for your own success. If you have any questions or concerns, please feel free to contact us at [email protected] before watching.